Stage 2: The DIY experience
Frame It Yourself in Ramsey, NJ. My cousin Paula recruited me to move to Ramsey NJ and run her Ramsey, NJ "Frame It Yourself" business. I worked as a manager and expanded the design and technique capabilities of the shop. I brought skills from my Western Picture Frame experience to the NJ shop. Framing techniques such as french lines, painted bevels, fabric mats, closed corner frames and a more sophisticated style than the previous manager.
Paula and I had similar design aesthetics so it worked well. I enjoyed the time and the learning. In our shop customers had the option to save money by building the frame and fitting their project, or we did the piece custom. For the DIY, the shop cut the mats, frame, did the mounts and other technical work. Many times a customer would do it themselves and then in the future opt to have us do the work. They understood and appreciated the value of the work we did after trying it themselves. We had a die-hard diy following that came on Thursday nights to frame and chat.
I lived in Southern New York state (the town of Warwick) and got to experience true seasons, snow, rain, heat (humidity-ugh!) and the much slower spring of the east. I, of course, did Leaf Peak tours with various family members. After 5 years I decided to move back to Oregon.
Sally Dallas, Artisan Framer